Bayer Social
Social Content Shoots • CPG
From Aleve to Claritin, Aspirin to A+D, I am the go-to copy lead for Bayer. I concepted, pitched, wrote, and collaborated with our in-house studio to produce countless pieces of original content. We churned out quick-hit stop motions, snappy scripts, and clever carousels.
This work was more than just “keeping the lights on” for social. It was about building distinctive voices for each brand and creating content engaging enough to double-tap, share, and remember. Here are a few of our greatest hits…
Claritin
Aspirin
Aleve
A+D
Afrin
Meanwhile, on the Afrin account, we went from studio shoots to screenshots. The work above is meticulously produced, but this bonus section leans into lo-fi, lightning-quick memes. No production crew required.