Bayer Social
Social Content Shoots • CPG
From Aleve to Claritin, Aspirin to A+D, I'm the go-to copy lead across Bayer's brand portfolio, writing and concepting original social content in-house. Stop motions, scripts, carousels. The goal was never just consistency. It was building a distinct voice for each brand, so Claritin sounds nothing like Aspirin, and neither sounds like anything else in your feed.
Claritin
Aspirin
Aleve
A+D
Afrin
Meanwhile, on the Afrin account, we went from studio shoots to screenshots: lo-fi memes that need no crew and no setup. A different brand, a different gear entirely.
