GEMTESA: Time To Go

Digital Campaign + Video • Pharma

We partnered with actress, advocate, and overactive bladder (OAB) patient Holly Robinson Peete for the next chapter of Time To Go, a campaign designed to help people recognize the symptoms of overactive bladder and feel empowered to seek treatment. Breaking the stigma, one honest conversation at a time.

We elevated the campaign with a video that centers compassionate conversation. More than just a testimonial, it acts as a conversation starter, giving voice to an often-silent condition. From concept to camera, we worked closely with Holly and Sumitomo Pharma to create content that lives at the heart of the campaign site, bolstered by press coverage, digital placements, and social extensions.