GEMTESA: Time to Go

Digital Campaign + Video • Pharma

Breaking the stigma around overactive bladder (OAB), one honest conversation at a time.

We partnered with actress, advocate, and OAB patient Holly Robinson Peete for the next chapter of Time To Go, a campaign designed to help people recognize the symptoms of overactive bladder and feel empowered to seek treatment.

We elevated the campaign with a video that centers compassionate conversation. More than just a testimonial, it acts as a conversation starter, giving voice to an often-silent condition. From concept to camera, we worked closely with Holly and Sumitomo Pharma to create content that lives at the heart of the campaign site, bolstered by press coverage, digital placements, and social extensions. The result: a compelling story that elevated awareness, built trust, and drove meaningful patient action.