GEMTESA: Time To Go

Digital Campaign + Video • Pharma

Overactive bladder affects millions of people, and almost no one talks about it. That silence is what Time To Go was designed to break.

For the next phase of the campaign, we partnered with Holly Robinson Peete, an actress, advocate, and OAB patient. Instead of a standard testimonial, we built the campaign around a real conversation. Holly speaks to what it's like to live with OAB, giving other patients language for something they've struggled to name.

We worked closely with Holly and Sumitomo Pharma from start to finish, producing a video that anchors the campaign site, with press coverage, digital placements, and social content around it. The goal was more than awareness. It was permission to recognize the symptoms, say something out loud, and seek treatment.