Day of Racial Healing

Branding & Naming

In 2019, the W.K. Kellogg Foundation needed to increase the impact of its powerful National Day of Racial Healing. After a thorough audit of Kellogg’s channels I helped conceive the integrated #HowWeHeal campaign to translate the Day of Racial Healing onto social. Kellogg adopted #HowWeHeal as the tagline of their campaign, resulting in 270M potential impressions, and over 10,000 users participating in conversations about racial healing, even extending the impact beyond the initial event.