Day of Racial Healing

Branding + Naming • Non-Profit Organization

When the W.K. Kellogg Foundation wanted to expand the impact of its National Day of Racial Healing, I helped transform it into a social movement. After auditing their channels, we launched #HowWeHeal, a unifying call to action that delivered 270M potential impressions and inspired more than 10,000 people to join the conversation, keeping the momentum going long after the day ended.