Driving Latinx Voter Registration

Social Campaign + Video • Non-Profit Organization

Only 1 in 2 eligible Latinx voters showed up in the last federal election, and millions weren't even registered. UnidosUS wanted to change that. We built a social campaign to make it happen. We launched a bold social campaign in key battleground states, including California, Texas, Florida, Arizona, and Pennsylvania, that drove thousands of new Latinx voter registrations.

Art Meets Action

The campaign drew on the visual language of Latinx artists: bold collage aesthetics, a color palette with cultural weight, and artists like Frida Kahlo as reference points. The goal was something that felt like a celebration.

We wrote the copy to work in English and Spanish without losing urgency in translation. The kickoff video hit a 35.9% click-through rate, more than double the industry average. The campaign reached over 120,000 people and drove thousands of new voter registrations.