Driving Latinx Voter Registration

Social Campaign + Video • Non-Profit Organization

Only 1 in 2 Latinx eligible voters showed up in the last federal election, and millions weren’t even registered. UnidosUS wanted to change that, and we made sure they did.

We launched a bold social campaign in key battleground states, including California, Texas, Florida, Arizona, and Pennsylvania, that drove thousands of new Latinx voter registrations. Our kickoff hero video exploded with a 35.9% click-through rate, more than double the industry average, proving that when the message is vibrant and targeted, people show up.

Art Meets Action

We partnered closely with our design team to create a strategic campaign inspired by the iconic style of Latinx artists like Frida Kahlo. The visuals embraced a bold collage aesthetic and a bright, culturally resonant color palette that celebrated Latinx art and identity.

Targeting millennial women, the campaign reached over 120,000 people, engaging newly registered voters with copy that was urgent, passionate, and carefully crafted to translate into Spanish without losing its power.