Waterloo Sparkling Water

Branding + Social Campaign + Video • CPG

Waterloo makes sparkling water with real personality. The problem was their digital presence didn't match what was in the can.

We started with a brand workshop, then built a Voice & Tone Playbook that became the brief for everything they put online. Monthly content followed: motion graphics, recipes, trend moments, creator collabs, all built around one idea: Water Down Nothing.

The work includes a Guy Fieri partnership, a Taking Back Sunday collab, seasonal flavor launches, and a social feed that's grown into one of the more distinctive in the sparkling water category.