Gold Bond x Sports Illustrated

Social Campaign + Video • CPG

Gold Bond wanted to own summer skin. We tied the brand to the 60th anniversary of Sports Illustrated Swimsuit, with Gold Bond serving as the official sponsor of a full-scale takeover, owning the conversation across print, digital, social, and retail.

The centerpiece: a four-part video series with Christie Brinkley, Chanel Iman, Jasmine Sanders, and celebrity makeup artist Sir John.

Each episode delved into their actual summer skin routines, long flights, shoot days in the heat, and red-carpet prep. Gold Bond was the product that traveled with them. We shot on Mediterranean-inspired backdrops built to make skin the focus.

The campaign ran on Amazon, social, print, digital, and SI's own platforms, with content built to read like an editorial feature rather than an ad, which, given the partnership, it essentially was.