Gold Bond x Sports Illustrated

Social Campaign + Video • CPG

When your skin goes through it all—sun, sweat, salt, travel—Gold Bond goes with it. To prove it, we partnered with the ultimate skin authorities: the icons of Sports Illustrated Swimsuit.

To celebrate the 60th anniversary of SI Swim, Gold Bond signed on as the official sponsor and launched a full-scale takeover, owning the conversation across print, digital, social, and retail. At the center? A four-part video series starring Christie Brinkley, Chanel Iman, Jasmine Sanders, and celebrity makeup artist Sir John.

In each episode, these legends shared unfiltered stories about how their skin changes in the summer—and the rituals they rely on to stay glowing, hydrated, and confident through it all. From long flights and blazing sets to high-glam moments on the red carpet, their tips brought Gold Bond’s mission to life: caring for your skin, season by season, moment to moment.

We built a dreamscape of Mediterranean-inspired backdrops, designed to spotlight luminous skin at its best. The campaign spanned Amazon, social, and SI’s platforms, reaching skincare lovers everywhere with stories that felt aspirational, authentic, and undeniably beautiful.