Remember the Dreamers

Explainer Video

With little time and a lot at stake we were approached by the American Council on Education & Protect Dreamers Higher Education Coalition to create an animated explainer video that demystified DACA. The video highlights Dreamers’ contributions to society and why they deserve to remain in the U.S. These digital assets were designed to educate the coalition’s members and supporters and empower them to serve as advocates leading up to the Supreme Court ruling.

Clear and Urgent Copy

We developed copy for the video script and website. It was important to communicate a complex policy message in a way that even those unfamiliar with the policy nuances could understand. We also had to convey the urgency of the issue to inspire people to take action.

Putting a Human Face on the Issue

We made the issue more relatable by creating a “Faces of Dreamers” section of the website that allows people to tell their own stories and explain what DACA has meant to their lives.

The Remember the Dreamers campaign hub successfully educated and activated key stakeholders. The microsite was delivered on an expedited timeline and ahead of the ruling, which allowed the coalition flexibility in mobilizing its members. Upon the Supreme Court’s ruling that invalidated the Trump Administration’s actions to end DACA, the Remember the Dreamers campaign website and video were widely shared to inform the public and advocate for further action in Congress.