Coffee Farmer Crisis
360 Campaign • Non-Profit Organization
12.5 million coffee-farming families struggle to survive while the chains they supply turn record profits. Heifer International asked us to do something about that and to make people feel it.
Share the Bucks
We built "Share the Bucks" around a simple demand: fair pay for fair work. The campaign targeted Seattle, home to the biggest chain of all. Billboards, bus ads, local magazine placements, and a social program put pressure on chains directly while giving independent shops a way in.
Robust On and Offline Strategy
Consumer-focused creative put the crisis in terms anyone could understand. The other gave participating shops a visible badge, turning cafes into campaign stops and making the movement something you could walk into.
