Pod for the Cause

Social Campaign • Non-Profit Organization

The Leadership Conference on Civil and Human Rights has a podcast worth hearing. The challenge was getting it heard. They brought our team in to grow their audience through a digital ad campaign across Spotify, Facebook, and Instagram.

Messaging with Heart

I wrote copy built around what was at stake, not organizational language. Lines like "Share Your Truth" and "Who Needs to Hear This?" The kind that feels like an invitation. Striking imagery, urgen writing, and a Spotify-first strategy aimed at Millennial listeners.

The Revolution Will Be Streamed

Recognizing that the desired audience was on the move, we prioritized Spotify. Its growing influence among Millennial listeners made it an ideal place to debut, test, and optimize audio ads that felt both timely and personal.

Impressive Reach + Measurable Impact

• 1M+ ad impressions across Spotify, Facebook, and Instagram

• 500K+ unique listeners on Spotify

• 66K+ clicks to individual episodes

• 54K+ direct visits to the podcast site

These figures underscore the campaign’s success not only in introducing new listeners but also in structurally supporting longer-term advocacy and awareness.