Pod for the Cause

Social Campaign • Non-Profit Organization

It’s been time for change. Our society needs to expand the conversation on civil and human rights challenges. The Leadership Conference on Civil and Human Rights entrusted our team with expanding the reach of their podcast. Our team put a megaphone to their message with a digital advertising campaign to elevate vital dialogue and invite listeners to engage, subscribe, and act.

Messaging with Heart

Centered on themes of justice, inclusion, and equity, our digital ad campaign paired striking imagery with copy that balanced urgency and warmth. We anchored messaging in real human experience, inviting audiences to “Share Your Truth” or asking “Who Needs to Hear This?”—making the case that these conversations matter now more than ever.

The Revolution Will Be Streamed

Recognizing that the desired audience was on the move, we prioritized Spotify. Its growing influence among Millennial listeners made it an ideal place to debut, test, and optimize audio ads that felt both timely and personal.

Impressive Reach + Measurable Impact

• 1 million+ ad impressions across Spotify, Facebook, and Instagram

• 500,000+ unique listeners reached on Spotify

• 66,000+ clicks that brought audiences straight to episodes

• 54,000+ direct visits to the podcast’s website

These figures underscore the campaign’s success in not only introducing new listeners but structurally supporting longer-term advocacy and awareness.