Dash In
Branding + Social Media • CPG
Dash In is a convenience store chain redefining everyday errands from coffee to gas. As their strategic social media partner, our team’s challenge was to research and define their audience and create content that builds a loyal following.
Convenience with Character
Brands are only as much as the expectations they set, the stories they tell, and the relationships they build. With this in mind, we developed the “north star” structure, a framework defining Dash In across a range of topics from industry to audience, mission to voice.
Copy & Creative that Connects
Our content doesn’t just describe experiences, it invites audiences into them. We brought Dash In’s personality to every post, helping followers feel seen and valued. Results speak for themselves: Instagram engagement soared to 20%, and Facebook engagement climbed to 8.5%, both well beyond the 5% target and Facebook nearly tripled its previous 3% rate.
