Dash In
Branding + Social Media • CPG
Dash In is a convenience store chain with more personality than the category usually allows. Quality food, real coffee, and a brand that has something to say. They needed a social presence to match.
Convenience with Character
We started with strategy. Audience research, a voice-and-tone framework, and a reference document that provided their team with a consistent foundation. The content program came after.
Copy & Creative that Connects
Instagram engagement hit 20%, four times the 5% target. Facebook hit 8.5%, nearly triple their previous 3%. Clear voice, earned attention. The numbers followed.
