USA Triathlon Youth
Branding + Social Campaign • Non-Profit Organization
USA Triathlon issued a challenge to our team: to increase their youth membership. We stepped up with a plan to reinvigorate their messaging, branding, and engagement efforts with an approach to inspire discipline, confidence, and daring in today’s youth.
Start Young. Finish Strong: Nurture the extraordinary spirit of the next generation of triathletes. Informed by audience research, this simple phrase serves as the north star for the brand identity.
Winning Together
USA Triathlon Youth offers an unparalleled structure and experience. It is the gold standard for world-class youth triathletes, and they needed a video that fit that narrative 👉
Much of the youth athletic category prioritizes winning no matter the cost. Our hero video shows not only the athleticism involved but also how USA Youth Triathletes sharpen their personal development within a community. It’s a win-win.
Standout Social
The youth of today represent all that is good in us. Our social creative leverages that positive sense of community—that you are never alone, an ambition for growth, and an ability to foster joy.
USA Triathlon Youth is:
Passionate but not aggressive
Supportive but not coddling
Intelligent but not dry
Clever but not silly
Confident but not arrogant
Grounded but not ordinary
The creative adopts vibrant kid-first imagery across Instagram, where followers can share their stories and seek inspiration and resources. Like a great pair of sneakers, music is essential to any athlete’s training regimen. So we built a training playlist featuring music to hype them up for every stride, stroke, and pedal along their journey.
