Honda In America

Branding + Social Media • Automotive

Honda has been manufacturing in America for decades, with tens of thousands of workers across the country. Most people had no idea. The @HondaInAmerica Twitter account existed to change that, and our team came in to give it a voice worth following.

We developed the content strategy and wrote the social program, building posts around the real people, plants, and communities Honda is part of. Stories about what American manufacturing looks like. Not product specs, not corporate messaging.